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Our strategy

A customer-centric transformation strategy

Staying closer to our markets and customers

In 2013, we made our global network organization evolve, with a base, in Paris and three hubs in Houston, Frankfurt and Shanghai, and in January 2016, Dubai became the fourth. Hubs are leveraging the Group’s presence and competences in these geographic zones. 

It is designed to achieve three goals:

  • To strengthen our local presence alongside customers and markets
  • To accelerate decision-making processes through less centralized management
  • To improve the ability of Air Liquide to attract new talent at the local level

Staying connected to local market changes allows us to better anticipate needs and opportunities around the world.

Air Liquide stays connected to local markets through its network of four hubs and a base in Paris