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Air Liquide's new visual identity

Air Liquide is transforming and is changing its visual identity with a new logo, the fifth since the company was founded 115 years ago. Discover on this page all pictures and videos related to the Group's transformation.

New logo

Air Liquide's new visual identity

While maintaining the brand fundamentals – name, color code and construction of the logo – the AL monogram is being replaced by a new brand sign, the “Alpha”, which stands for the beginning of a new phase.

Download our new logo in HD

New brand universe

Air Liquide's new brand universe

This change in visual identity illustrates the Group’s transformation and marks a new milestone in its history.

Download a set of 16 pictures in HD

Communication campaign

To accompany this new visual identity, Air Liquide is launching a multi-channel communication campaign #AirLiquideistransforming with a focus on digital and social media. Posters will be released in the media from January 16.

Download the 4 posters of our advertising campaign in HD

To illustrate the transformation of the Group, the campaign is structured around several topics offering proof of its business transformation.
Air Liquide is transforming and it shows

#AirLiquideistransforming on Twitter

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